Last updated: 7 September 2026

Who we are

The data controller is Towers Associates Ltd, a company registered in England and Wales. Towers Associates Ltd operates the Clarity platform and this website.

For any privacy question, or to exercise the rights set out below, contact us at support@claritytransform.com.

What we collect

We only collect what you choose to send us through the forms on this site.

Contact form (/contact): full name, job title, email address, country, enquiry type (general enquiry, request a demo, professional services, partnership or other) and your message.

Partner enquiry form (/become-a-partner): company, full name, job title, email address, country, partner type (technology, delivery or referral) and your message.

Our hosting provider also processes standard technical data, such as your IP address and browser type, in server logs for security and reliability.

Why we use it and our lawful basis

Responding to your enquiry and arranging demos. Lawful basis: legitimate interests, namely responding to people who ask us to get in touch. If you are asking about an existing or prospective agreement, the basis is performance of a contract or steps taken at your request before entering one.
Assessing and managing partner applications. Lawful basis: legitimate interests, and steps taken at your request before entering a contract.
Sending you marketing material about Clarity. Lawful basis: consent, which you can withdraw at any time.
Keeping the site secure and available. Lawful basis: legitimate interests in protecting our systems.

How long we keep it

Enquiries and partner applications: 24 months, unless a business relationship follows.
Where a relationship follows, records are kept for the life of that relationship and for 6 years after it ends, to meet contractual and statutory obligations.
Marketing consents: until you withdraw consent, and a suppression record afterwards.
Server logs: short retention set by our hosting provider, typically under 12 months.

Who we share it with

We do not sell personal data. We share it only with service providers acting on our instructions:

Website hosting and infrastructure providers.
Email delivery and business communication providers.
Analytics providers, if and when analytics is enabled on this site. It is not enabled today.
Professional advisers, and regulators or authorities where the law requires it.

International transfers

We operate from offices in the United Kingdom, the United Arab Emirates and the United States, so your data may be accessed by our teams in those countries and by providers based outside the UK. Where data leaves the UK, we rely on UK adequacy regulations where they apply, and otherwise on the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with appropriate additional safeguards.

Your rights

Under UK GDPR you have the right to:

Access the personal data we hold about you.
Have inaccurate data corrected.
Have your data erased in certain circumstances.
Restrict how we process your data.
Receive your data in a portable format, where processing is based on consent or contract.
Object to processing based on our legitimate interests.
Object to direct marketing at any time.
Withdraw consent at any time, without affecting processing carried out beforehand.

To exercise any of these, email support@claritytransform.com. We respond within one month.

Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority, at ico.org.uk, by phone on 0303 123 1113, or by post to Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Cookies

This site currently sets strictly necessary cookies only. See our Cookie Policy for detail.

Changes

We may update this policy as our processing changes. The version published here is the one that applies, and the last updated date above shows when it changed.

Privacy policy